Dating apps make it easy to meet people, but finding a meaningful connection is a different story. Ties set out to approach dating through personality, creating a product that went beyond the usual first impressions. I worked with the client to bring this idea to life, independently leading the project across brand identity and the complete mobile app design.

The identity was built around the concept of cut and tie: the tension between separation and connection. I used this as the foundation for a visual language that gave Ties a distinct personality without falling back on familiar dating app clichés. The idea wasn't just to create a recognizable brand, but to build one that could translate naturally into the product itself.

From defining the visual direction to designing how personality and preferences came through in user profiles, I shaped the brand and product as one cohesive experience. Every decision had to balance expression with usability, making the app feel distinctive while keeping the experience clear, intuitive and easy to navigate.